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Studio and concept store in Lübeck

As you stroll down Fleischhauerstraße, you'll immediately notice the numerous owner-operated shops, cafés, and restaurants. The structure of the retail and gastronomy scene is what gives this and other so-called "ribbed streets" of Lübeck's Old Town their charm. We've been there quite a few times for Lübeck ZWISCHENZEILEN Between the Lines). Today, at number 42, we're greeted by Jacqueline Walther in her concept store, which she's named Moin Chérie . A very clever choice, as it's a bit jarring at first. Really Moin? Not Mon? And does the curt North German "Moin" even go with the tender "Chérie"? What's going on here? Jacqueline, aka Jacky, certainly commands attention.

From idea to texture

The studio is still new on Fleischhauerstrasse, but not in Lübeck. Jacky founded Moin Chérie in 2023. It all started online, on Etsy, then in her first studio near the Mühlenbrücke. How did it all begin? After graduating from high school, Jacky dreamed of fashion design—of a world of creativity, fabrics, and artistic expression. Her initial foray into this idea came with an apprenticeship in retail. Then she met the man of her dreams, who swept her away from Hamburg to Lübeck to start a life together. Two children followed, and then the question: What now?

During her parental leave, Jacky discovered a material that gave her creativity a new, tangible form: texture paste .

This acrylic medium invites you to make surfaces tangible – three-dimensional, vibrant. There are virtually no limits to creative imagination. The working process gives rise to small works of art with depth – both literally and figuratively. Each texture tells a story of a moment or a spontaneous idea.

When Jacky started her own business, the material was still relatively unknown in the German DIY scene. Her innovative designs were an instant hit. Places in her creative workshops were highly sought after. The premises on Mühlenbrücke quickly became far too small. This led to a move to Mühlenstraße and then, in October, to the current shop on Fleischhauerstraße.

Style meets soul

Jacky leads me through the bright showroom, which skillfully blends creative work with atmosphere. The walls are adorned with art made from textured paste, combined with natural materials such as sand, coffee grounds, and dried flowers. On the clothing racks: fashion from France and Italy. On the tables: ceramics from the Netherlands. Gift ideas. Home accessories. Culinary surprises. Lovingly selected items. Behind every product lies a little story, which Jacky readily shares.

In her concept store, Jacky combines her passions: fashion, design, and lifestyle. This is precisely what makes Moin Chérie so special. " I want people to be able to experiment," says Jacky. Fashion should be fun. It's about discovering your own creativity. Many participants experience the workshops as little oases in their everyday lives, where heart and hands take center stage. You can find the dates on the Moin Chérie website.

And the name? Jacky is a self-confessed fan of the Netflix series Emily in Paris . Her heart beats for France – and not just because of her first name. As a native of Hamburg, she also carries a love for Northern Germany within her. "Moin" and "Chérie" fit together perfectly in Jacky's world. Here, Hanseatic straightforwardness and French lightness blend seamlessly. Why not stop by Jacky's blog? Find inspiration, a delicious wine, a new favorite item, and hopefully your own creative spark.